APPA Member Event – Why eBlasting is Killing your Business

eBlasting is the untargeted and indiscriminate sending of email and SMS. Recipients of untargeted eblasts will disengage with your brand if the content they are receiving is not relevant to their needs or preferences. The promotional products industry is full of eBlasting with the hope of customers buying. What is it really doing to your bottom line and business value? David Barnes will go through best practices and countless examples of poor eDM from many big brands.

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